diff --git a/app/factories/__init__.py b/app/factories/__init__.py
new file mode 100644
index 0000000..7242216
--- /dev/null
+++ b/app/factories/__init__.py
@@ -0,0 +1,33 @@
+import random
+import string
+
+
+class Factory:
+    model = None
+
+    def definition(self) -> dict:
+        raise NotImplementedError
+
+    def make(self, **overrides) -> dict:
+        data = self.definition()
+        data.update(overrides)
+        return {k: v for k, v in data.items() if v is not None}
+
+    def create(self, db, **overrides):
+        data = self.make(**overrides)
+        obj = self.model(**data)
+        db.add(obj)
+        db.flush()
+        return obj
+
+
+def random_string(length: int = 10) -> str:
+    return "".join(random.choices(string.ascii_lowercase, k=length))
+
+
+def random_email() -> str:
+    return f"{random_string(8)}@example.com"
+
+
+def random_phone() -> str:
+    return f"08{random.randint(100000000, 999999999)}"
diff --git a/app/factories/business_type_factory.py b/app/factories/business_type_factory.py
new file mode 100644
index 0000000..13b8794
--- /dev/null
+++ b/app/factories/business_type_factory.py
@@ -0,0 +1,15 @@
+from app.factories import Factory, random_string
+from app.models.business_type import BusinessType
+
+
+class BusinessTypeFactory(Factory):
+    model = BusinessType
+
+    def definition(self) -> dict:
+        return {
+            "id": None,
+            "code": random_string(8),
+            "name": f"Business {random_string(6).title()}",
+            "description": None,
+            "is_active": True,
+        }
diff --git a/app/factories/plan_factory.py b/app/factories/plan_factory.py
new file mode 100644
index 0000000..40a43eb
--- /dev/null
+++ b/app/factories/plan_factory.py
@@ -0,0 +1,17 @@
+from app.factories import Factory, random_string
+from app.models.plan import Plan
+
+
+class PlanFactory(Factory):
+    model = Plan
+
+    def definition(self) -> dict:
+        return {
+            "id": None,
+            "code": random_string(6),
+            "name": f"Plan {random_string(6).title()}",
+            "description": None,
+            "price": 0,
+            "limits": None,
+            "is_active": True,
+        }
diff --git a/app/factories/subscription_factory.py b/app/factories/subscription_factory.py
new file mode 100644
index 0000000..9d3b516
--- /dev/null
+++ b/app/factories/subscription_factory.py
@@ -0,0 +1,19 @@
+from datetime import datetime, timedelta
+
+from app.factories import Factory
+from app.models.subscription import Subscription
+
+
+class SubscriptionFactory(Factory):
+    model = Subscription
+
+    def definition(self) -> dict:
+        return {
+            "id": None,
+            "tenant_id": None,
+            "plan_id": None,
+            "limits": None,
+            "status": "TRIAL",
+            "started_at": None,
+            "ended_at": None,
+        }
diff --git a/app/factories/tenant_factory.py b/app/factories/tenant_factory.py
new file mode 100644
index 0000000..dfe7ec8
--- /dev/null
+++ b/app/factories/tenant_factory.py
@@ -0,0 +1,19 @@
+from app.factories import Factory, random_phone, random_string
+from app.models.tenant import Tenant
+
+
+class TenantFactory(Factory):
+    model = Tenant
+
+    def definition(self) -> dict:
+        slug = random_string(10)
+        return {
+            "id": None,
+            "name": f"Tenant {slug.title()}",
+            "slug": slug,
+            "business_type_id": None,
+            "phone": random_phone(),
+            "address": None,
+            "email": None,
+            "status": "ACTIVE",
+        }
diff --git a/app/factories/user_factory.py b/app/factories/user_factory.py
new file mode 100644
index 0000000..6e62272
--- /dev/null
+++ b/app/factories/user_factory.py
@@ -0,0 +1,18 @@
+from app.factories import Factory, random_email, random_string
+from app.models.user import User
+from app.security import hash_password
+
+
+class UserFactory(Factory):
+    model = User
+
+    def definition(self) -> dict:
+        return {
+            "id": None,
+            "email": random_email(),
+            "username": random_string(12),
+            "password": hash_password("password123"),
+            "email_verified_at": None,
+            "tenant_id": None,
+            "status": "ACTIVE",
+        }
diff --git a/app/factories/user_profile_factory.py b/app/factories/user_profile_factory.py
new file mode 100644
index 0000000..3c4fb80
--- /dev/null
+++ b/app/factories/user_profile_factory.py
@@ -0,0 +1,15 @@
+from app.factories import Factory, random_phone, random_string
+from app.models.user_profile import UserProfile
+
+
+class UserProfileFactory(Factory):
+    model = UserProfile
+
+    def definition(self) -> dict:
+        return {
+            "id": None,
+            "user_id": None,
+            "full_name": f"{random_string(6).title()} {random_string(8).title()}",
+            "phone": random_phone(),
+            "timezone": "Asia/Jakarta",
+        }
diff --git a/app/seeders/__init__.py b/app/seeders/__init__.py
new file mode 100644
index 0000000..2e7d164
--- /dev/null
+++ b/app/seeders/__init__.py
@@ -0,0 +1,3 @@
+class Seeder:
+    def run(self, db):
+        raise NotImplementedError
diff --git a/app/seeders/business_type_seeder.py b/app/seeders/business_type_seeder.py
new file mode 100644
index 0000000..0221992
--- /dev/null
+++ b/app/seeders/business_type_seeder.py
@@ -0,0 +1,9 @@
+from app.factories.business_type_factory import BusinessTypeFactory
+
+
+def seed_business_types(db, count: int = 5):
+    result = []
+    for i in range(count):
+        bt = BusinessTypeFactory().create(db)
+        result.append(bt)
+    return result
diff --git a/app/seeders/database_seeder.py b/app/seeders/database_seeder.py
new file mode 100644
index 0000000..db66f9d
--- /dev/null
+++ b/app/seeders/database_seeder.py
@@ -0,0 +1,44 @@
+from sqlalchemy.orm import Session
+
+from app.database import SessionLocal
+from app.seeders.business_type_seeder import seed_business_types
+from app.seeders.plan_seeder import seed_plans
+from app.seeders.subscription_seeder import seed_subscriptions
+from app.seeders.tenant_seeder import seed_tenants
+from app.seeders.user_seeder import seed_users
+
+
+def seed_all(db: Session, count: int = 5):
+    business_types = seed_business_types(db, count)
+    plans = seed_plans(db, count)
+
+    bt_ids = [bt.id for bt in business_types]
+    tenants = seed_tenants(db, count, business_type_ids=bt_ids)
+
+    plan_ids = [p.id for p in plans]
+    tenant_ids = [t.id for t in tenants]
+    seed_subscriptions(db, count, tenant_ids=tenant_ids, plan_ids=plan_ids)
+
+    users = seed_users(db, count)
+
+    db.commit()
+
+    return {
+        "business_types": len(business_types),
+        "plans": len(plans),
+        "tenants": len(tenants),
+        "subscriptions": count,
+        "users": len(users),
+        "user_profiles": len(users),
+    }
+
+
+def seed_database(count: int = 5):
+    db = SessionLocal()
+    try:
+        result = seed_all(db, count)
+        print("Database seeding completed:")
+        for model, total in result.items():
+            print(f"  - {model}: {total}")
+    finally:
+        db.close()
diff --git a/app/seeders/plan_seeder.py b/app/seeders/plan_seeder.py
new file mode 100644
index 0000000..4ee97d4
--- /dev/null
+++ b/app/seeders/plan_seeder.py
@@ -0,0 +1,9 @@
+from app.factories.plan_factory import PlanFactory
+
+
+def seed_plans(db, count: int = 5):
+    result = []
+    for i in range(count):
+        plan = PlanFactory().create(db)
+        result.append(plan)
+    return result
diff --git a/app/seeders/subscription_seeder.py b/app/seeders/subscription_seeder.py
new file mode 100644
index 0000000..f7c5844
--- /dev/null
+++ b/app/seeders/subscription_seeder.py
@@ -0,0 +1,14 @@
+from app.factories.subscription_factory import SubscriptionFactory
+
+
+def seed_subscriptions(db, count: int = 5, tenant_ids: list[str] | None = None, plan_ids: list[str] | None = None):
+    result = []
+    for i in range(count):
+        kwargs = {}
+        if tenant_ids:
+            kwargs["tenant_id"] = tenant_ids[i % len(tenant_ids)]
+        if plan_ids:
+            kwargs["plan_id"] = plan_ids[i % len(plan_ids)]
+        sub = SubscriptionFactory().create(db, **kwargs)
+        result.append(sub)
+    return result
diff --git a/app/seeders/tenant_seeder.py b/app/seeders/tenant_seeder.py
new file mode 100644
index 0000000..3351723
--- /dev/null
+++ b/app/seeders/tenant_seeder.py
@@ -0,0 +1,12 @@
+from app.factories.tenant_factory import TenantFactory
+
+
+def seed_tenants(db, count: int = 5, business_type_ids: list[str] | None = None):
+    result = []
+    for i in range(count):
+        kwargs = {}
+        if business_type_ids:
+            kwargs["business_type_id"] = business_type_ids[i % len(business_type_ids)]
+        tenant = TenantFactory().create(db, **kwargs)
+        result.append(tenant)
+    return result
diff --git a/app/seeders/user_seeder.py b/app/seeders/user_seeder.py
new file mode 100644
index 0000000..06dfd35
--- /dev/null
+++ b/app/seeders/user_seeder.py
@@ -0,0 +1,47 @@
+from app.factories.user_factory import UserFactory
+from app.models.user import User
+from app.models.user_profile import UserProfile
+from app.security import hash_password
+
+
+def seed_users(db, count: int = 5, tenant_ids: list[str] | None = None):
+    result = []
+    for i in range(count):
+        kwargs = {}
+        if tenant_ids:
+            kwargs["tenant_id"] = tenant_ids[i % len(tenant_ids)]
+        user = UserFactory().create(db, **kwargs)
+        profile = UserProfile(
+            user_id=user.id,
+            full_name="User Default",
+            phone="081234567890",
+            timezone="Asia/Jakarta",
+        )
+        db.add(profile)
+        result.append(user)
+
+    admin = db.query(User).filter(
+        (User.email == "project.pangestuyoga@gmail.com") | (User.username == "pangestu")
+    ).first()
+    if not admin:
+        admin = User(
+            email="project.pangestuyoga@gmail.com",
+            username="pangestu",
+            password=hash_password("Minimal8@"),
+            status="ACTIVE",
+        )
+        db.add(admin)
+        db.flush()
+
+        admin_profile = UserProfile(
+            user_id=admin.id,
+            full_name="Pangestu Yoga",
+            phone="081234567890",
+            timezone="Asia/Jakarta",
+        )
+        db.add(admin_profile)
+    else:
+        admin.password = hash_password("Minimal8@")
+    result.append(admin)
+
+    return result
diff --git a/seed.py b/seed.py
new file mode 100644
index 0000000..d87cc5e
--- /dev/null
+++ b/seed.py
@@ -0,0 +1,21 @@
+#!/usr/bin/env python3
+import argparse
+
+from app.seeders.database_seeder import seed_database
+
+
+def main():
+    parser = argparse.ArgumentParser(description="Seed the database with sample data")
+    parser.add_argument(
+        "--count", "-c",
+        type=int,
+        default=5,
+        help="Number of records to seed for each model (default: 5)",
+    )
+    args = parser.parse_args()
+
+    seed_database(args.count)
+
+
+if __name__ == "__main__":
+    main()